Travel Infrastructure for Sport

Your members are already booking. Your federation isn't seeing a cent of it.

Member travel spend defaults to OTAs by absence of any alternative. Travel Activated puts the mechanism inside your event experience to capture that spend and keep the revenue inside the sport.

See What Your Calendar Is Worth How It Works

Built by the UCI's Head of Travel and Fisher & Paykel's Chief Digital Officer.

The Problem

Every event you run creates a travel economy. You see none of it.

Your event creates the demand. Your members fulfil it elsewhere. Revenue flows to OTAs by default. Not by design.

Athletes with equipment bags navigating a busy international airport

95%

Of participants aren't served by existing travel programmes

Competing members, the athletes, families, coaches, and officials who travel because sport requires it, are almost entirely unserved.

Infrastructure built for your tier

National federations and licensed sport, where participation actually happens, have been ignored.

Every

Member trip is spend the sport created

Your event set the dates, the venue, and the audience. Every member who showed up spent money to get there.

A national federation running 200 events cannot staff a travel desk for each one. The service model has never scaled to this tier. The events are too many, the margins too small, and the staff too few. The only solution that works at federation scale is infrastructure embedded in the registration flow so every event gets a travel layer automatically, without adding operational load.

The Model

This is not a booking widget. It is a revenue model.

Most federations treat travel as a member benefit: something to offer, not something that funds itself. Travel Activated is structured differently.

A modest, flexible platform fee, structured to suit your membership size and model, funds the platform and delivers a concrete benefit: discounted hotels, flights, activities, and car hire for every event, in one branded portal.

Every booking then generates commission across the full trip, not just accommodation. The fee funds the platform. The commissions are net new revenue. Members pay less than booking direct. The margin OTAs would have captured stays inside the sport.

The Fee

What funds the platform

A flexible platform fee, calibrated to your organisation's size, structure, and membership model. Priced to be justifiable as a member benefit line item, with margin left for the federation.

Scales with membership size
Federation keeps the margin
Structured as a member benefit
Replaces zero with a revenue line

Commission

What generates net new revenue

Commission on every booking through your portal, paid quarterly and reported transparently. Revenue scales with your member base and event calendar. The fee funds the platform; the commissions are pure upside.

Paid quarterly, reported transparently
Scales with bookings, not headcount
Earned across all travel categories
Net new revenue, not a replacement

Savings

What members actually feel

Member rates sit alongside public rates across every category. The discount follows them across the full trip, not just the hotel.

Hotels & accommodation
Flights
Car rental
Activities & experiences
Travel insurance

Your Numbers

Model your federation's revenue

Adjust the inputs to match your federation. We run this with your real numbers in the first meeting, with a 48-hour turnaround on a custom model.

Your federation

Licensed members5,000

Events per year12

Avg attendance per event20%

Avg total trip spend$600

Hotels + flights + activities + car rental per trip

Member-facing fee (your price)$10

Platform base rate is AU $6 per member per year. The member-facing price is yours to set. The margin above the base rate flows to the federation before the first booking.

Member trips/year

12,000

Total travel spend

$7.2M

Indicative platform cost

$30,000

Actual pricing tailored to your organisation

Gross commission

$144,000

Annual net new revenue

$114,000

Commission across all travel categories

Fee margin revenue

$20,000

Before first booking

Combined total

$134,000

Commission + fee margin

Illustrative model only. We run this with your real numbers in the first meeting.

Beyond Commission

Every event now has a page. Every club now has a tool. Your federation now has something real to put on the membership card.

Commission flows from bookings. The platform creates something more: a network of live, branded pages your federation owns. One for every event, one for every club, all for free.

Every event gets a page

Funnel Brain, our AI page builder, generates a branded travel portal for every event in your calendar automatically, from your registration data. No brief. No build. No cost. Live from the moment registration opens.

Those pages generate qualified, event-specific traffic with real commercial value. Sponsors and partners gain a placement in front of confirmed attendees at the point of trip planning.

Every club gets a portal

Every affiliated club gets its own branded travel tool at no cost. Members book through it. Commission flows up to the federation.

For the first time, clubs have something tangible to offer: real travel discounts through a dedicated club-branded portal, not a WhatsApp thread.

A clear membership benefit

The platform fee delivers a concrete, quantifiable benefit: discounted travel across every event, every year. A genuine line item in your membership programme.

An AusCycling member saves AU $78 on a single three-night stay at the Pullman. One trip covers the cost of the membership increase. Members who travel most frequently renew and recruit at the highest rates.

Federation margin on the fee

You set the member-facing price. The difference between what you charge and the platform fee is yours, on top of commission revenue, before a single booking is made.

New Digital Inventory

Your event calendar is now a commercial media asset.

Sponsor placement

Every event page is a confirmed-attendee audience, not just sport fans. Sponsors reach people who are attending, at the moment of trip planning.

Partner activation

Insurance, nutrition, equipment, and apparel partners gain a channel to members at the point of event planning, when purchasing intent is highest.

Membership programme value

Travel benefits become a quantifiable membership line item, tied directly to something every competing member already does.

Federation data asset

For the first time, the federation sees where members travel, which events drive the most demand, and which clubs are most active. That data belongs to the sport.

How It Works

Three steps from sign-off to revenue

Share your event calendar

One meeting. We map every event, venue, and member group and handle all travel sourcing: accommodation, flights, activities, and car hire. No RFP process required.

We deploy your branded portal

Embedded into your website, registration confirmation, or member portal. One line of code, or we handle it entirely. Most federations go live within five business days of providing brand assets.

Members book. You earn. We report.

Every booking generates a commission back to the federation. Full visibility in your dashboard. Quarterly payouts with transparent reporting on bookings and revenue.

The Platform

Not a logo on a booking page. A complete event travel experience.

Each portal is fully branded and context-aware. Pre-filtered to your event dates, venue, and member needs. Live countdown. Curated recommendations. Real-time availability. All under your event brand.

UCI BMX World Championships Brisbane travel portal with burgundy branding, countdown, hotel search, and Challenge Riders content

Context-Aware Search

Pre-filtered to event dates, venue proximity, and member preferences. No irrelevant results.

Venue-Intelligent Recommendations

Hotels sorted by distance to the event venue, not just star rating.

Live Countdown & Event Integration

Dynamic countdown, auto-populated travel dates, and availability synced to the event window.

Multi-Category Booking

Hotels, flights, activities, and car hire in one portal, without leaving the event ecosystem.

Full booking experience, not just a landing page

Hotel search results showing property listings with prices, ratings, filters, and map view

Every property shows the member rate alongside the public rate. An AusCycling member saves AU $78 on a three-night stay at the Pullman.

One trip covers the membership increase.

One portal. Four travel categories. All commission-generating.

Hotels

Pre-negotiated member rates

Flights

All airlines, member discounts

Activities

Tours, experiences, day trips

Car Rental

Event-location filtered

Built for Institutional Sport

Enterprise infrastructure. Federation-grade security.

Multi-tenant and cloud-native, built for federation scale and data sovereignty.

Activate

White-label federation portals with SSO, localised checkout, and multi-language support. Demand captured at the registration layer.

Capture

Aggregated inventory and direct travel APIs. Dynamic packaging, member pricing, and real-time availability across hotels, flights, activities, and car hire.

Optimise

Commission routing and travel analytics. Performance reporting by event, cohort, and federation.

Integrate

Webhook-driven sync with federation CRMs and event platforms. PCI-compliant payment processing.

Security & Compliance

Federation data isolation

Per-tenant boundaries. No cross-organisation data access.

GDPR adequate jurisdiction

Hosted under GDPR-adequate EU decision frameworks.

PCI-compliant payments

All transactions processed through certified payment infrastructure.

Cloud-native infrastructure

Architected without legacy constraints. Built for global federation scale.

Zero

Client operational lift

Multi-tenant

Per-federation isolation

Global

GDS + direct inventory

Proof of Model

We built this model by hand in 2015.
Now it runs on infrastructure.

In 2015, our team served as the exclusive travel partner for the UCI Road World Championships in Richmond, Virginia. We sourced accommodation for 62% of competing nations, managed 18,900 hotel room nights, and generated $430,000 in additional revenue for the host.

That programme ran on spreadsheets and phone calls. It required a full-time team, months of manual contracting, and World Championship-level budget to sustain.

Travel Activated is that model on infrastructure. The same commercial logic, deployed automatically for any federation, at any event size, for a fraction of the cost.

18,900

Hotel room nights

UCI Road Worlds, Richmond 2015

62%

Of competing nations

Managed end-to-end by our team

$430K

Revenue generated

For the host city and event

"The travel office team began working with us in December 2013 through to December 2015, managing the travel arrangements of all key stakeholders for the 2015 UCI Road World Championships. They delivered on everything they promised and beyond, while adding valuable revenue streams to the event. I would highly recommend them to any event organiser requiring complex global movements and new revenue streams."
Tim Miller
Chief Operating Officer, Richmond 2015 (UCI Road World Championships)

Where We Fit

Built for the organisations every other platform has ignored

Primary customer

Platforms

Tournament directors

OTAs

Content publishers

Travel Activated

National federations & NGBs

Revenue model

Platforms

Stay-to-play fees

OTAs

Affiliate click commission

Travel Activated

Member booking revenue share

Member identity

Platforms

None

OTAs

None

Travel Activated

Full member profile integration

Full season coverage

Platforms

Single events only

OTAs

No event awareness

Travel Activated

Full calendar, every event

Who captures margin

Platforms

OTAs

Travel Activated

The federation

	Tournament platforms	OTA affiliate links	Travel Activated
Primary customer	Tournament directors	Content publishers	National federations & NGBs
Revenue model	Stay-to-play fees	Affiliate click commission	Member booking revenue share
Member identity	None	None	Full member profile integration
Full season coverage	Single events only	No event awareness	Full calendar, every event
Who captures margin	OTAs	OTAs	The federation

Who It Is For

Built for how federations actually operate

National federations and NGBs

A licensed member base, a multi-event calendar, a governance structure. Travel Activated connects to your existing membership system and turns every event into a revenue point, without adding operational load.

Event organising committees and LOCs

Running a national championships, world cup leg, or multi-day series? We handle sourcing, room block management, and attendee booking from one dashboard so you stay focused on the event.

Regional associations and member clubs

Smaller member base, same structural problem. If your members travel to events, revenue is sitting uncaptured. We scale to any event size.

Ticketing and registration platforms

Your registration flow already captures the demand. Travel Activated embeds inside it as a travel layer, at no cost to you. Members book through your existing flow. Your platform gains a new data layer on member travel behaviour, extended engagement beyond the transaction, and a commission share on every booking made. No competing page. No competing product.

Track Record